Need Help With My Writing Homework On Global Sports Brand And The Exploitation O

Need help with my writing homework on Global Sports Brand and the Exploitation of Workers: A Marxist Theory Perspective. Write a 2000 word paper answering; Beginning in the 1990s, a number of media reports exposed poor working conditions, human rights abuse, low wages and general exploitation of workers in the factories producing global sports brands (Vogel, 2006: 77). A Marxist theorist would likely argue that the exploitation of labour by global sports brands is no more than a reflection of the new capitalist theory where the powerful classes exploit the weaker classes for ‘self-interest’ or more specifically for the maximization of profits (Bowles and Gintis, 1977: 173).

The Marxist theory begins with what is referred to as commodities or products with market values (Khalil, 1992: 23). These commodities are representative of the ‘socio-natural properties’ of labor and ‘reflect the social relation of the producers’ and the ‘social relation between objects’ which is a relationship that ‘exists apart from and outside of the producers’ (Khalil, 1992: 23). This translates the commodity into a social symbol of the relationship between men (Khalil, 1992: 23). Indeed branded products are regarded as symbols of self-identity and symbols of social status (Elliot and Wattansuvwan, 1998: 131). Consumers will generally make social associations with brands and are willing to pay high prices in order to own and use the brand (del Rio, Vazauez, and Iglesias, 2001: 401).

Sports brands, in particular, have global reach and as such have reflected the ‘capitalist form of consumption’ (Smart, 2007: 113). In particular, the sport has emerged as a global culture to which consumers around the world have formed a connection to and association with. Sports brands have taken advantage of this global commodity and have used celebrities and star athletes to promote their brands. As a result, consumers around the globe are willing to pay premium prices for these brands (Smart, 2007: 114).

Stuck With A Lot Of Homework Assignments And Feeling Stressed ? Take Professional Academic Assistance & Get 100% Plagiarism Free Papers

Get Help By Expert

For students who are struggling with essay writing, we can be a lifesaver. We offer essay writing help for students of all levels, from elementary school to college. Our team of experienced assignment writers can help you with any type of essay, from persuasive essays to comparative essays. So if you're struggling with essay writing, don't hesitate to contact us for assistance.


Looking For Plagiarism Free Answers For Your College/ University Assignments.