Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to:
a.take responsibility for its customers’ well-being and interests.
b. be inward looking, focusing on selling what the firm makes.
c. focus on determining the needs of its customers rather than selling aggressively.
d. assume that sales depend on a customer’s decision to purchase a product.
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