Week 2 Activity: Pre-marketing Plan
Choose a current business news story detailing a situation in which a company faces a general marketing issue. You will use that situation for an analysis of the external environment. You will then write a 1–2 page assessment addressing the points listed in the instructions below. The answers you provide are an essential part of a situation analysis that will help you formulate a marketing plan, which you will begin to work on in your assignment next week.
Write a 1–2 page paper, using the Pre-marketing Plan Template [DOCX], in which you:
- Explain in detail how changes in the external environment have affected past marketing strategy. Include examples.
- Describe the specific direction this company’s marketing strategy should take in the future, based on your research.
- Use at least one source to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
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